As businesses huddle to create an ideal online user experience they draw most of their inspiration on logical processes from the world of Gaming. Many economic examples relating two individuals negotiating a business deal, have been compared to paradigms of gaming involving two players, to understand the forces that are exhibited in the decision making process. In particular a force exists when the players forming the deal have varying costs and associated benefits referred to in Game Theory as 'the hold up'.
New technologies help make the world a better place. Indeed, a great number of web applications make people's lives more enjoyable, more productive and more connected. The icing on the cake is that they also make business experts' lives easier by offering more data than other industry when it comes to market sizing.
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